Almost there!!!!!!!!!!!!
Transitions
I needed to do a couple of quick transitions using a mask. All I did was put the layer that I wanted the transition to happen on top of each other then used the pen tool in After effects to draw and animate a mask. The mask reveals the layer underneath. This meant that the aubergine could pass upwards and transition to the next scene.
Gaussian Blur and Channel Blur
I added an adjustment layer in After effects on the top most layer and used the shape tool to draw a ellipse. From there I could create a mask so on the outer most part of the scene, there was a blur. I add a Channel Blur first. The channel blur can be a bit more specific and adjust the colours. I changed the green alpha channel and this made everything appear more pink. I liked this effect as it made it a bit more dream like an softer. In the same adjustment layer, I then added a gaussian blur as well. I added a feather to this to make the mask alot softer.
Text
I found this great tutorial on how to create text animations in After effects. I am not unfamiliar but I wanted some specific text that was interesting enough but didn’t draw attention away from the advert too much.
I like the text having it fill animate on. I was super easy. I just went to the animate tab, chose fill colour, then changed the advanced settings from character to words, and the took the smoothness down so it was no longer a slow fade but the fill appearing all of a sudden.
The the best bit was I could go to Essential Graphic graphic tab and plug the source text into this, then all I needed to do was change the text to make it re-suable.
Audio
I wanted to add the voice over to the beginning and end scene. So I asked a friend to do the opening and ending scene for me. I recorded her on my phone and then took the recording in to Adobe Audition.
I found it quite complicated to get the effect I wanted to. I ended up having to add a delay, as well as an echo and messed around with the channels to get it sounding like I wanted it to. I added a compressor which added made her voice sound louder and more depth.
Glitch effect
I needed a transition from the space scene to the main advert so I used this tutorial to create a glitch effect. I used a noise texture and mainpulated the settings so that it was a blocky texture

I animated the noise but adding a wiggle expression. The added the following effects, a Colorama, which gave it the funky cyberpunk colour, Ball Action effect, which have it the quality of a screen by creating loads of little circles, then I added a Gaussian blur to make the noise effect look smoother and more psychedelic.

Thoughts
At this point it is very close to the end. I just need to add the final sound effects to bring it all together. I am very happy with the way its turning out.